Design

UX/UI Design and Its Role in Successful Digital Products

In today’s digital world, the success of an app, website, or software product depends on much more than just its functionality. Users expect digital tools to be intuitive, visually appealing, and enjoyable to use. This is where UX (User Experience) and UI (User Interface) design come into play. These two aspects of design work hand […]

UX/UI Design and Its Role in Successful Digital Products Read More »

Color in Design: The Influence of Shades on Brand Perception

Introduction Color is not just decoration — it is a psychological tool that directly shapes how people perceive brands. Studies show that up to 90% of snap judgments about products are based on color alone. From logos and packaging to websites and advertising campaigns, the shades a brand chooses influence emotions, trust, and even purchase

Color in Design: The Influence of Shades on Brand Perception Read More »

Minimalism vs. maximalism: modern design trends

Introduction Design trends reflect more than aesthetics — they express culture, psychology, and even economics. In the modern era, two seemingly opposite philosophies dominate: minimalism and maximalism. Minimalism is about simplicity, clarity, and function; maximalism embraces abundance, boldness, and expressive layering. Both trends coexist today, shaping everything from graphic design and fashion to interior spaces

Minimalism vs. maximalism: modern design trends Read More »