Hanna Baker

Introduction Advertising has always adapted to new media, technologies, and cultural shifts. From posters to television to digital platforms, each era redefined how brands connect with people. Today, we are entering a new stage where native content, immersive metaverse experiences, and hyper-personalization are transforming the very definition of advertising. The future is less about interrupting

Introduction In today’s world, people are exposed to thousands of advertising messages every day. From billboards on the street to sponsored posts on social media, our brains are constantly filtering what to notice and what to ignore. For advertisers, the challenge is not only to deliver a message but also to capture and hold attention

Introduction Advertising has always been more than just a tool to sell products — it is a mirror of society, technology, and culture. From the colorful printed posters of the 19th century to today’s AI-powered personalized campaigns, advertising has continuously evolved to capture attention, create emotions, and influence decisions. This journey reflects how human creativity